Category: SEO TIPS

Most foreign brand and business with experience doing SEO on Google think they can rank on Baidu the exact same way. Baidu is not the same as Google even though they may look similar, their Algorithm or approach to the ranking is different.

Many SEO experts in China believe that Baidu’s search Algorithm is Google’s Algorithm with a 3 to 4-year lag. While there is definitely some truth to that but in practice, you cannot simply do what was working with Google SEO 4 years to success in Baidu today.

12 Key to Winning Baidu Search Algorithm

Keywords: Search engine crawlers don’t read like humans do (although they’re getting better at it) and in order for the search engine to know exactly what your page about they look specific properties on your website such as meta tag, title tags, and how often certain keywords are mentioned on your page.

The more often a keyword appears on your webpage tells the search crawler that your webpage is relevant to that particular keyword. This is known as keyword density which is the number of times a keyword is used compared to the total number words the page.

Like Google, Baidu uses keyword density to measure and rank your website in China but don’t overstuff your website with anyone particular as you’ll be penalized by Baidu for spamming and gaming their system.

Domain Name and Age: Ok so in China Domain Name don’t actually matter because you cannot get a Chinese character domain name at least not yet. But Domain age does matter, typically speaking it is much harder to rank a brand new website than a domain that has been around for years.

.CN Domain: Contrary to popular beliefs, having a.CN domain does not actually help your Baidu ranking or ranking on any other search engines in China. In fact, most local Chinese brand and business do not use the.CN domain. That said if you can register a.CN domain in China then it would not be a bad idea to do so.

Hosting & Server Location: Baidu and other Chinese search engines do favorite hosting in Mainland China (Hong Kong, Macau, and Taiwan, unfortunately, do not count) because it will be compatible with the Great Firewall of China and will have a much faster loading speed for Chinese searchers.

The problem however is hosting in China is very difficult and very limited because it is very difficult to find a good website hosting company unlike the rest of the world. This is why most people in China don’t just set up a website and start an online business and also why SEO is less popular in China compare to the rest of the world.

ICP License, Bei An, 备案: Like.CN domain, ICP (Internet Content Provider) License, Bei AN are unique to China. These are licenses required by the Chinese government in order for you to legally host your website in China. There are two types of ICP License:

Personal ICP License – The personal ICP License cannot be used to host any commercial or business-related website but it is much easier to obtain. All you need is a Chinese State Issued Personal ID to obtain the License.

Business ICP License – Business ICP License, on the other hand, is much harder to obtain. First, you’ll need a Mainland China Registered Business or a WFOE. Then you’ll also need to provide a physical address in China, phone number and even a Chinese bank card.

While Baidu or other Chinese search engines do not clearly mention whether having an ICP License will help with your SEO in China, but from our experience having the ICP License be a strong single that you’re serious about SEO in China and though win credibility from Baidu’s Search Algorithms.

Marketing your website, your blog and your social media pages online can be a daunting task. It takes a lot of hard work and creativity to put together a marketing plan that works. But for those who are willing to spend the time and effort have a great potential to see incredible results. It is a great risk not investing in SEO services for the marketing of your website, blog or social media pages.

Traffic is the key to success

The key to the success of any online business lies in the amount of traffic that a site receives. The reason this is important is that it means that there are lots of potential customers for the site. A large amount of traffic can only mean sales. This is also the reason SEO plays such an important role in marketing online. With so many other competitors and websites out there, it’s essential to ensure that you get noticed. This can be done by ensuring that your site is listed highly in search engines.

Draw your visitors out

The importance of search engines is what draws visitors to your website. As visitors begin to land on your site, there are high chances that they will then be looking for some sort of information. If you don’t have SEO solutions in place, then the chances are that they will leave without even clicking on your website. In fact, research has shown that less than 10% of all web surfers ever click on a link on a search engine, so you must be top of mind to be noticed!

Increase your rank

Search engine optimization includes twitching your site to make it rank highly on the search engines. It requires an understanding of how the various components of a website work together to be found by a potential customer. By doing this, you can develop the perceptibility of your site and, in turn, increase the number of visitors. You will also find that your SEO strategy will bring you more sales because of the increased credibility that your brand will acquire.

Website optimization produces highly competitive web sites that out-perform on every measure; traffic, speed, conversion rates and most importantly, return on your investment.

What is SEO?

Search engine optimization (SEO) is a method of designing a website to appear higher on the first page of Google, other search engines and major search engines like Yahoo. The search engine optimization system involves keyword research, link building, backlinks and more. What is the Best way to Rank in Google? There are many ways to rank in Google, and to rank is to get to the top of the search engine rankings. The best way to rank is to use a number of different methods, some of which are known as SEO tactics. These include: These are the most common search engine optimization tactics. 1. Site Name The first thing you should do is to find a name that suits your site. This can be a term that encompasses all your websites or a keyword related to the website.

How to choose keywords

When determining what to focus on with your website, there are two main categories: It’s important to understand what keywords are most relevant to your site before deciding what to optimize for. Two types of keywords Keyword advertising Keywords are phrases or shorter phrases (not much more than a few words). For example, the keyword REFERENCES in this context would be a keyword for “references.” These keywords are the most common keywords used online; this means most of the search queries will contain them. Keywords in context This example would be a word like “statistics” or “basketball.” People use these phrases, but they are not normally referring to either. The phrase REFERENCES sounds more targeted (i.e., related to statistics) but actually refers to basketball.

How to optimize your content

There are lots of ways to leverage content for website optimization. But most of them can be classified under either email or blog topic content. The goal here is to craft your website’s content to improve your search engine optimization (SEO). To be successful, you need to focus on achieving a high search engine ranking. Basically, you should get some real customers to search for your name. The definition of real customers is, a specific customer who would spend money on your products or services. Therefore, you have to understand what your clients like and make that available to them. What you want is to create content that encourages your potential clients to buy your products.

How to optimize your meta tags

Meta description tags are one of the top areas on a web page that rank best in Google. Getting this right can be one of the most important and commonly overlooked parts of web page optimization. Graphic content has been gaining traction in recent years as a means to entice web searchers. Meta description tags will help convert more visits to your site by including a brief description of your content. If you do not plan to display images within your meta description, be sure that your description includes a web link to that image. There are many ways to create a description for your website, but this simple one from backlinko can be used to highlight your blog post or product. Here’s a short example of a meta description tag that has been optimized for quality.

How to optimize your links

A website, which is in the top 25,000 in search engines will receive over 3,000 visits daily. To out rank your competitors in the search results, you must rank for your target keywords. To achieve this, you must create a website that has the right keywords. Once you have created the website, you need to spend quality time to rank for the desired keyword. I will show you how you can rank for your key words, I will break down the three phases of SEO How to rank for your target keywords Google has 4 product keyword categories. Search engine marketing keywords are of 3 main types (i.e. SERP #1, SERP #2, etc.) How to optimize your SERP #1 keyword Increase the number of relevant keywords on your website from the SERP #1 keyword down to SERP #2. This will attract more relevant customers.

Conclusion

If you’ve ever created a site or just visited one, you may have noticed that there is more to the process than just choosing the right template and choosing a beautiful name and logo. If you want your website to be competitive, you need to make your content more desirable. Choose a compelling name and high-quality design with SEO as your guide. Keep learning, stay focused and most of all, don’t ever give up!